Where brands hire Somali and East African creators.
Skip the cold DMs. Post one campaign and up to 30 creators who match your brief apply to you.
Only creators who match your brief can see it and apply.
Hodan
Nairobi
85K avg views
FashionAbdi
Mogadishu
120K avg views
FoodFartun
Hargeisa
64K avg views
BeautyYusuf
Minneapolis
98K avg views
Tech
Example profiles for illustration.
Built for brands like these
Sample brands- Kaah Cafe
- Sahan Pay
- Nuuro Fashion
- Baraka Homes
- Dhaqan Beauty
- Safar Travel
- Hiil Mobile
- Waaberi Farms
Who's in the roster.
A breakdown of the creators on Apuurly.
Age
62%are 18 to 25
- 18–2130%
- 22–2532%
- 26–2921%
- 30–3411%
- 35+6%
Gender
58%are women
- Women58%
- Men41%
- Other1%
Top locations
30%are in the diaspora
- Diaspora30%
- Somalia26%
- Kenya22%
- Ethiopia9%
- Djibouti7%
- Other6%
Creators apply to you.
Post once and watch up to 30 matching creators line up to work with you.
Post
Post your campaign.
Share your brief, budget, deliverables, and ideal creator profile. Only creators who match your targeting can see your listing, and you'll know how many before you pay.
Example form: a brand picks the campaign type, deliverables, niches, country and language, and sees how many creators match.
02 · The digest
We text and email your campaign to creators who match your brief.
Hodan, a new campaign listed on Apuurly matches you:
Nuuro Fashion, $300 monthly
Apply here
Alerts go out as new campaigns go live
- 122K avg viewsWorked with Kaah Cafe, Sahan Pay
- 160K avg viewsWorked with Nuuro Fashion
- 98K avg viewsWorked with Dhaqan Beauty, Safar Travel
- 210K avg viewsWorked with Hiil Mobile
- 74K avg viewsWorked with Waaberi Farms, Baraka Homes
Review
Review applicants.
Each applicant comes with a full profile containing social stats, languages and past UGC work. Review their profile and hit Connect on the ones you want.
Example applicant list: one connected creator and three waiting for review, each with followers, average views and Pass or Connect buttons.
Message
Message your matches in-platform.
Send a message through our platform, then agree on rates and pay the creator directly. We just make the introduction.
Hi Hodan, we loved your sample videos. Are you free this month?
Yes! Send me the brief and your budget.
Sending it now. We can agree rates here, then continue on WhatsApp.
Working with creators in 2026 shouldn't be this hard.
“I spent weeks messaging creators on TikTok and most never replied.”
Sample Brand Owner
Restaurant, Nairobi
“I never knew if a creator was reliable until after I paid them.”
Sample Marketing Lead
Fintech, Mogadishu
“Agencies were too expensive for a small shop like mine.”
Sample Shop Owner
Fashion, Hargeisa
With Apuurly, everything becomes simple.
One campaign, matched applicants, and a direct line to the creators you choose.
Matched creators only
Only creators who match your niche, country, language and audience can see your campaign, so every applicant is relevant.
Smart matching
Your campaign reaches creators who match your niche, language, location and budget.
Talk directly
Message applicants in the platform, then agree the brief, rate and timeline together.
No commission
You pay creators directly. Apuurly never takes a cut of what they earn.
Steps to start your journey
Four simple steps from first click to first video.
Step 1: Post your campaign
Share your brief, budget and the kind of creator you want. It's free to draft.
Step 2: Matched creators apply
We send your campaign to creators who match, and they apply.
Step 3: Review and connect
Look through profiles and hit Connect on the creators you like.
Step 4: Agree and pay directly
Message them, agree the rate and videos, and pay them yourself.
Less chasing. More great content from creators who speak your customers' language.
Tailored for brands of all industries
From a corner shop to a national brand, any lawful business can post a campaign.
Telecoms & mobile money
Explain offers and apps in the language your customers use.
Restaurants & cafes
Show real dishes, real atmosphere and real reactions.
Fashion & beauty
Try-ons, tutorials and unboxings from creators your buyers follow.
Real estate
Walk-throughs and neighbourhood tours that build trust.
Events & education
Fill seats and classes with creators who know your community.
Your industry here
Post a campaign →
Meet creators from across East Africa
On-camera and ready to work with your brand.
@sample.hodan
Nairobi · 48K followers
“I love getting briefs that match my language and my style.”
@sample.abdi
Mogadishu · 92K followers
“Brands finally find me, instead of me chasing them.”
@sample.fartun
Hargeisa · 31K followers
“Clear briefs and direct pay made it easy to say yes.”
@sample.yusuf
Minneapolis · 67K followers
“A great way to work with brands back home.”
Two ways to work with us
For brands that want the right creators.
Post a campaign for one flat listing fee and our roster of creators applies to you.
Per campaign
$30 per listing
One flat fee. Pay with EVC Plus, ZAAD, SAHAL, eDahab or card.
- Up to 30 applicants or 20 days, whichever comes first
- Relist for 15 more applicants at a lower fee
- No commission: you pay creators directly
- See how many creators match before you pay
Community-led
Meet the founder.
[Placeholder: write your own story here. Who you are, why you started Apuurly, and what you want for Somali and East African creators.]
Everything you need to know
Still have questions? Email us at [your email here].
What is Apuurly?
Apuurly is a creator sourcing platform for brands that want Somali and East African content creators. Post one campaign and matching creators apply to you.
Who can use it?
Any lawful business, from small shops to large brands. Illegal products and services are not allowed.
Who can apply to my campaign?
Only creators whose profile matches your filters (niche, country, language, age and gender) can see your campaign and apply. Every applicant comes with their full profile, social accounts and sample videos, so you choose who to connect with.
What does it cost?
You pay one flat fee of $30 per campaign listing, which stays open for up to 30 applicants or 20 days. Pay with EVC Plus, ZAAD, SAHAL, eDahab, Premier Wallet or card.
Who pays the creators?
You do, directly. You agree the rate, the videos and the timeline with each creator, and Apuurly takes no commission on that.
What if I need more applicants?
Relist your campaign for a smaller fee to open 15 more applicant slots and move it back to the top.